Pinterest

Pinterest is a visual discovery platform primarily used for ideating and creating visual boards. It's a treasure trove of inspiration for many creatives.

But what happens after you've hit 'Save'? 90% of users rarely revisit their saved Pins or take them out of Pinterest — leaving ideas unrealized. This case study explores a way to change that for professionals using Pinterest.

I conducted research interviews with 5 active Pinterest users and analyzed app reviews and Reddit threads.

Common themes emerged: 'I pin everything and forget about it' and 'Once I make a board, I have to go out of Pinterest to save or find similar images and use them.'

It was clear that users weren't lacking inspiration — but lacking systems that support to organize, revisit and take action on their Pins.

“I pin everything and forget about it.”

— Interview Participant

“Once I make a board, I have to go out of Pinterest to save or find similar images and use them.”

— Interview Participant

Research and user flows revealed 4 key features to support Pinterest for Professionals. I designed low-fidelity wireframes to test these out.

Conducted 2 rounds of usability tests for low-fidelity and high-fidelity prototypes. Recruited & interviewed 5 participants for each round over 2 weeks.

17 design recommendations emerged from the research and testing process.